The Wild Bull Chili Story

The Wild Bull Chili Story

Back in the early 80's Gilley's was going strong, there was a movie, an entry into the Guiness Book of World Records, and “Gilley’s Place” a weekly television show.  Not to mention when visiting the world famous night club you could pick up an assortment of Gilley's branded merchandise from shirts to hats to jackets and much more.  It wasn't too long before they began to branch and expand the brand onto other items, such as designer jeans, beer, and chili.  Thus Gilley's Wild Bull Chili was born.

Gilley's chili is a Texas chili seasoning mix that was blended and packaged for Mickey and sold at Gilley's.  Soon it found its way onto grocery shelves.  Like Mickey's song it was an "Overnight Success" and the best chili seasoning mix on the market.  Mickey even found his way onto cooking shows promoting the chili.

Personally, I grew up with this mix, and it’s always been a favorite of mine.  When the opportunity to take over the line and start the Gilley’s Food & Beverage company became available I jumped at the chance.  Working closely with Mr. Gilley to develop new packaging I was able to bring the Gilley’s Wild Bull chili seasoning packet back to market.

As for Mickey’s way of eating a bowl of Gilley’s Wild Bull Chili:

Brown 2 lb’s of ground turkey.  Add in a packet of Gilley’s Wild Bull Chili seasoning mix, eight ounces of tomato sauce, and two cups of water.  Bring to a boil then simmer slowly for forty five minutes.  That’s it, no beans, and nothing extra.  That’s the way he liked it.

Thanks for stopping by.

Jeffrey McDonald

 

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